Company Branding of a start-up
The briefing consisted of developing a powerful corporate identity for the start-up addressed to a young target group.
Logo, website, ppt templates and other material should be dynamic and reflect a modern way of life, positive & innovative thinking, growth.
Rebrand the first logo idea. First step was to simplify the icon, use less colours and elements to settle a better brand recognition.
Reusing the idea of overlapping colours of lines and dots, we chose a geometrical round typeface in combination of three colourful circles to represent the idea of the company that a business idea becomes reality with the help of the business strategy of bitsworld.